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A CurtainUp San Francisco Review
Big Pharma


You know, Patty, you'd probably have to feel some hard things for awhile. . .it won't be easy, but I'll be with you.— Jenny

Jennifer Berry in Big Pharma
(Photo: Kristopher Boldt)
The premise of Jennifer Berry's one woman show, Big Pharma, is that pharmaceutical companies and advertisers have deeply harmed Generation X women and young children by selling them chemical solutions for depression and panic disorders. Berry believes that experiencing pain and rage and not numbing oneself to it is a healthier route to take, particularly when the pain one feels from a deadening and ill society is a normal reaction to all that surrounds us. It's an intriguing premise but its effectiveness as a drama is another matter.

Berry enters as Melissa Rich, an ad exec who works for a major advertising firm. She's smug, not very funny and seemingly without scruples. While it's clear that Berry is to some degree sending up ad execs, the character she has created lacks any deeper complexities and fails to hold our interest. Melissa Rich soon wears thin and we long for more insight into what really makes her tick.

Another character, Jenny, is apparently auobiographical. Her story is told through a series of slides (which, due to a technical problem, could not be seen clearly) depicting friends and acquaintances who have been affected negatively by prescription drugs. Despite the poignancy of each story, Ms. Rich did not invest them with enough feeling to elicit strong audience empathy. This is a case of an author who writes well but whose acting is competent rather than powerful.

In the final scene of the play Jenny describes her troubled and depressed friend, Patty, watching a Bill Viola exhibit. (Viola is a groundbreaking video artist who filmed actors expressing genuine feelings and then slowed down the video so that viewers could watch extreme emotion in the hope it would evoke some feeling in the viewer). Berry's reference to the Viola exhibit to prompt Patty, desperate to get off the anti-depressants that have robbed her of her edge and her vitality, to face her pain is ironically not just a solution for Patty but is also exactly the sort of theatrical momentum Berry's play needs to be a powerful theatrical experience.

In order for one person shows to truly work, they need to force their solo performers into those darker areas of the psyche that require greater emotion than Ms. Berry is able to bring to this one. Until and unless she can do so, these stories might be better served by giving a larger cast of actors the opportunity to focus on deep and true feelings.



Big Pharma Written and Performed by Jennifer Berry
Directed by Heidi Rose Robbins
Light Design and Operation by Patti Meyer
Running Time: 75 minutes with no intermission
The Marsh, 1062 Valencia Street
San Francisco 1 800 838 3006 or www.themarsh.org
November 4 to December 10, 2006
Saturdays at 8 PM; Sundays at 7 PM
Tickets: $22, Saturdays; $15-22, Sundays
Reviewed by Joanna Perry-Folino November 12, 2006
broadway musicals: the 101 greatest shows of all time
Easy-on-the budget super gift for yourself and your musical loving friends. Tons of gorgeous pictures.


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©Copyright 2006, Elyse Sommer.
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